Back in the 1990s when the dot com bubble took the world by surprise, the internet (www) was launched and every business wants to get online and register their presence. It was a little bit harder to get online at that time because of competition, but the major shift in the way we think about the internet makes everyone and almost everything accessible online.
Since you are on this page, you probably know the importance of making your business secure online presence, and how integral it is in the branding and marketing efforts of your business. Which is why it goes without saying that you should know the best and fastest way to secure an online presence for your business especially in this digital era.
According to Google, 97% of your customers use the web to search for local businesses – and if the vast majority of your potential customers are online, your business should be, too. Having a strong online presence is a crucial component of your marketing strategy, no matter what size your business is or what industry it belongs to.
The Internet isn’t just for people who write code or build servers or hardware. It’s for you and your ideas, big and small. Maybe you think the process is that intricate, or far-fetched. But you can’t be more surprised at how easy getting your business online could be.
In this blog, you will get quick and in-depth steps to fulfilling your dreams and activating your brand through bolstering its online presence. One best things about this post is that you will get some free links and great resources to get started as quickly as you can, while you also understand the importance of taking the best actions for your business.
Here are the four quick points that will guide you along your way. Enjoy!
1. Understanding online relationships and Branding.
2. Creating a Quick Website
3. Establishing a Quick Marketing Strategy
4. Have a social media presence
Understanding online relationships and Branding
Since your business is getting online sooner, you should go first. If you are not the type that loves to be in the know for online trends or be on the lookout for opportunities online, then it’s about time you adapt. It’s quite interesting seeing how online communities grow so fast and that is your sure bet for securing your personal online presence. Not joining the trend means you are losing out, and the same can’t be said less for your business.
Adopting and utilizing online forums has been the best resource when it comes to connecting to your customers/audiences. Quora and Reddit are the best go-to areas to answer specific questions that you think would be valuable to your audience. With that, you can build credibility and brand identity fast.
Creating value is letting your audience know the best you can do for them. This is very important as you are trying to build your online presence. Making sure you understand the problems you are solving for your audience is a necessity.
Your business name should also resonate with your solution, goals values, and mission. A typical business name should be easily pronounced and remembered. Avoid adding numbers and characters to your business name, especially if you plan to register it as a domain name (see below). This will reduce the effectiveness of your search engine optimization (SEO).
Understanding your business niche and audience is also very necessary, this will help personify your brand while creating a strong identity. You can conduct a bio-persona to gain more insight into your customers and how you can easily connect to them.
Try to narrow your niche to a domain or discipline. Internet for example is a very large niche that encompasses several disciplines. E.g. Web design, internet marketing, etc. This will make your business get online as fast as possible.
Creating A Quick Website
It’s estimated that over 1.7 billion websites exist, but this number fluctuates daily, as websites are launched or lost. Despite the ebb and flow, the Web is massive and 4.5 billion people across the world contribute with online interactions. According to statistical research by WorldWideWebSize, the web contains over 6 billion indexed web pages as of 2020. This accounts for all pages, whether active or inactive.
Creating a website is the most important aspect of getting your business online. Customers from social media handles, forums, and advertisements can learn more about your business through your website. Most importantly they can take actions such as purchasing a product, signing up for an email list, or requesting more information through engagement.
Websites can come in several forms and can serve different purposes as mentioned above; the most widely used include, landing pages, web pages, sales funnels, magazine pages, and blog posts. Simple forms to collect customer details can also be hosted on the internet. E.g. Google and Microsoft forms. These are services you can get started with. In summary, creating a website gets your business ahead of your competitors who are yet to leverage this technology.
Going forward, you will get quick guidelines and the best links and resources to set up your website. Stick around.
1. Registering a domain name and hosting fast!
This is a very important step to getting your website up and running. Registering and getting your domain and hosting is very easy than it seems. Once you are certain about your business name, you shouldn’t waste time registering it. A great domain name should be a top-level domain with expansion such as .com, .net, .org. These extensions are best in terms of SEO. (see below).
Namecheap is one of the best and cheapest of all the domain and hosting services. You can create your account with one click and register your domain through the domain name search. Namecheap offers 24/7 customer support and helps you get online as quickly as possible. Their knowledgebase contains several resources that can guide you on the step-by-step process of registering your domain and hosting.
2. Choose a perfect CRM
A CMS (content management system) is a piece of software (platform) that allows you to easily manage content and create website pages as quickly as possible with or without knowing how to code. This is the best possible approach for new businesses who’d love to get their businesses online in a quick, secure, and cost-effective way. The best CRM out there is WordPress, and according to W3Techs, WordPress powers 40% of all the websites on the Internet, with WordPress you can do a lot more with your website. You can transform your website into anything you want, whether e-commerce or blog. You can easily Manage Your Website Content, create unlimited Pages, Posts, Products & More. You can integrate News & Blog Posting. You have the Flexibility of post Scheduling, you can even restore Deleted Pages & Rollback Versioning, you can easily back up your website. You can also seamlessly add additional website editors and publishers to your website, and grant them certain permission to use your website.
WordPress also has dedicated website Security tools that you can install as a plugin or add-on to your website, you can as well extend the features of WordPress by installing several plugins into your website, based on the needs and speciation of your business. For example, if you want to set up an e-commerce website, the WooCommerce WordPress plugin is perfect for you to Kickstart the process.
3. Installing and setting up WordPress dashboard
Setting up a WordPress website is relatively easy, and Namecheap provides a helpful guide for it. Namecheap’s cPanel account manager is a perfect suite that helps you get started with installing WordPress. Use the Softaculous app installer in the Cpanel to install WordPress. Remember to set up a password you can easily remember, and a username.
Once you have installed WordPress, one very first thing is to customize your profile. Add a logo, Favicon and your company name and brief info. Next is to create a menu from the pages you have set up. Here is a quick guide to setting up your WordPress website.
4. Installing a page builder
Page builders make life easier while using WordPress. They are used to design the pages. With page builders, you can create sections, designs, animations, and forms.
The widely used and most efficient page builder is Elementor. It takes creating WordPress websites to the next level.
You have multiple elements to add to your websites, such as buttons, images, videos, and YouTube URLs. You can also embed links, create pop-ups, and host of other is important features.
5. Creating a blog post
Another step is to create a dedicated blog page for your website and start publishing content on it. Creating content in form of Texts “Blogs“, or Videos “Vlogs” or Animations can be the best way in building credibility for your brand. Brand awareness starts off from creating value for your customers. And one core type of value is content. Aim to be consistent with your publish, and try to focus on a single niche or a focused audience. You can add call-to-action buttons at the end of your post to collect emails and you can link it to an automated email list software to be used for email newsletters. (see below)
Establishing A Quick Marketing Strategy
1. Setting up google analytics
Setting up Google Analytics is the fastest and easiest way to track the activities of your website. This includes your total website visits per certain time, traffic source, location, number of clicks, pages visited, etc.
Google Analytics helps you to understand how your website works, and which pages your customers visit most. This will help you make decisions on your web page optimization and redesign. Here is a quick guide on how to set up your G-Analytics.
2. Setting up Google search console (GSC)
While Google analytics tracks the activities of your website, the Search console actually makes sure your website appears on the Google search result pages (SERP). Google Search Console (GSC) tracks the number of organic visits from the search engine. It’s a great tool for analyzing your website and optimizing it for efficiency. Here is a quick guide to set up GSC and link your website to it.
3. Setting up SEO
Once you have a website, it’s vital that it can actually be found by search engines. After all, more than 89 percent of consumers use search engines to research a product, service, or business before making a decision. To take advantage of this, you need to make sure to look at search engine optimization (SEO) for your website.
Search engine optimization (SEO) can be described as optimizing your website to be rendered across the search engines. One of the widely known search engines is Google search engine.
If your website contents is well optimized for SEO, your website can easily appear in the Google search engine over time. Most importantly appearing on the first and second page of Google. Websites with great content and well set-up SEO find it easy to be competitive. Their contents rank very high above others on the Google search result. So to say, content without SEO is not complete.
SEO can be done with several tools (plugins) especially on the WordPress CMS. Rank Math SEO plugin is one of the best SEO plugins. Second to Yoast SEO. You can install them directly on the website.
Effective application of SEO depends on your knowledge of how Google search engine works and also a making effective keyword researches. With that, you can find great keywords to Kickstart your blog. You have various keyword research tools at your disposal, which you can leverage to find the right keywords for your business. You can use those keywords to create unique content tailored to your audience.
Using meta tags and description are also good for SEO. They can help boost your ranking in the Google search engine.
4. Setup Google Site Kit
Google Site Kit is a WordPress plugin that helps to unify all Google services together in your site. You can connect your Google AdSense, Google search console, Google Analytics, Google PageSpeed Insights, Google Optimize, and Google Tag Manager together in your site through the Site Kit. This helps you so sync all your website’s data and traffic seamlessly with Google.
Simply install the plugin and activate it with the email used for the Google services. Here is a guide on installing and activating Site Kit on your WordPress website.
5. Setting up Automated email marketing services.
This is the most efficient way to collect leads and build engagement through emails. Automation of email collection requires you to create a form inside the posts or pages. A simple form to collect name, email, and phone number is a necessity in any website.
Mailpoet is a great tool for your WordPress website when it comes to Automating your email collection. With Mailpoet, you can collect up to 1000 emails with the free version, you can also upgrade to the premium as your email list grows. Installing Mailpoet is very fast and easy, just like installing regular plugins in WordPress. Check this guide on how to set up Mailpoet on WordPress.
6. Utilizing Google my Business
Google my business (GMB) is a great free tool to establish your business, even before creating a website. With GOB, you can connect your business with different Google services. It allows you to create a profile for your business in a way that can be verified through your location. You can connect your business with Google maps and create offers for your business. GMB allows you to also connect your site through the Google Site in WordPress. Once you are verified, customers can quickly connect with your business profile by simply typing your business name in the search engine. Anyone searching for a verified business will see it on the first page of Google search results.
You can as well create offers and updates through the GMB. Businesses with a physical location can leverage this tool because Google actually verifies your physical.
You can use this location verification to receive payments from Google, especially for Advertisements. Here is a quick guide on creating a GMB profile for your business.
Having a social media presence
1. Creating business social profiles
There is a lot you can do with social media. And as a business, you have a bunch of free tools and resources at your disposal from these online social media giants. Take for example if you think Facebook is just for friends and well-wishers (lol) or for reading news feeds, you are getting it wrong for your business. Creating a Facebook business page is always the first step, while you can also create a business account and verify your business on Facebook as well. (Stats)
A business profile is different from a Facebook business page. With a business account, you have hundreds of free tools and robust settings just for your business. Whether you want to create Advertisements (Ads) or analyze your visitor’s activities, a Facebook business account is right for your business. With a Facebook business account, you can also connect Facebook to your already set up website (see the section below). (Stats/Note)
The same can also be said for Instagram. You can open an Instagram Creator profile and migrate to a business account with one quick click.
Leveraging other social media handles including Twitter, LinkedIn and Pinterest are very necessary for your business. With Twitter, you can create a separate profile for your business and update it. While Facebook and LinkedIn allow you to create, connect and manage your business pages via your personal account.
You can as well-run Ads on LinkedIn, publish posts, and create a massive professional online community through groups.
2. Setting up Facebook pixel
Facebook has gone so far as to make our lives easier. Since you understand how WordPress Plugins works, you can now install Facebook’s free WordPress plugin and connect your site to Facebook. A Facebook pixel allows you to track your website’s traffic, making sure you are getting the right traffic, right action e.g. (purchases) at the right time. This is very important especially when you are running Ad campaigns with Facebook.
Here is a quick uncomplicated guide for setting up your Facebook Pixel.
What you need to do fast
Automation is the process of minimizing effort while improving efficiency. As a small business, you can save time by automating part of your business process.
Use simple tools such as To-Do list, project management Softwares, and other tools that can help you get started as fast as possible. You mustn’t wait for a perfect time to come when you will create a website. Consistency and excellence are what matter when it comes to letting your business get noticed out there. So, start now!
The strategies you encountered in this post will give you a quick and deep dive into your journey to leverage online presence for your business!
Getting a good Agency (If you don’t have time to create or manage a website) may be the right choice for you if you have other important things that matter. At Megaexe we value your time, ideas, and efforts and we are ready to work with you. Just like getting seed funding, we are here to guide you along your way to get your business online.
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